Whether your art gallery sells online or not,
providing a premium online experience
Most Art Galleries are not aware of the massive change that the art industry has been undergoing over the past 5 years and what is being projected for the future. Don't be unprepared. Read the 2015 Hiscox Online Art Trade Report.
This is a very serious statistic for traditional brick-and-mortar galleries who will be impacted the most as the industry continues its transition. See the article.
The online market is quickly cannibalizing the offline market. As more art sells online, less and less art will be sold in person. Artists who have traditionaly relied on galleries, local art fairs, and other retail stores will be at serious risk.
Studies show that when potential buyers spend more time browsing your work, this results in more sales. This is another reason why it is critical to provide a top-notch art buying experience on your website, as well as to actively connect and share your images on social media.
Making the first sale is just the tip of the iceberg. Staying in front of your customer and showing them new imagery will keep them engaged and more likely to buy again and share your work with others. Utilizing social media for this is absolutely critical.
In 5 or 10 years, as the market ages and 30-somethings become 40-somethings, buying art online will become the norm. This audience already expects a robust online experience and as studies show, less and less of them will be visiting galleries and local art fairs to buy art.
The art gallery market has already shifted, with art galleries are already using the online channel as a way to continually engage their customers and to make more sales.
We've seen this happen already. Despite the pessimism and doubt of many, Amazon disrupted retail bookstores who doubted the importance of the online shopping experience. Today, those doubters are no longer in business.
Art buyers have new expectations about how they should shop for art. They should be able to efficiently browse online, find what suits them, do any research they need to do, and then have a choice of making the purchase both online or in person, if necessary.
If all you do is sell in person, you're missing out big time. Social media platforms like Facebook and Instragram have become extremely important to share your images, generate traffic to your website, and to convert real sales. Your images need to stay fresh in your prospects minds, and social media is the way to accomplish that.
The studies show that original paintings are selling better than anything else. Followed by limited editions. So the real question is, how are your originals and/or limited editions selling on your website? If you're not seeing the success you'd like to see, it's time to find out why.
Without These Critical Features Needed to Sell Art Online & Raise Conversion Rates
you'll sell far less art than you're actually capable of.
By assuaging concerns about size, color coordination with paint colors, and more...
Wall Preview tools have proven to hasten the sales cycle.
Many Art Galleries use them with clients right on their sales floor.
The leading players use these tools to create "network effects" that spread their art to the masses.
It makes it a whole lot easier to sell more art, and now, you'll enjoy this benefit too.
Waiting for the internet to find you is a strategy that is doomed to fail.
So, we've built tools that make it easier for you to find customers.
...Fill Out the Email Details, Select the Recipients...
...And Send It Out to Your Database, In Seconds.
When someone submits a contact form,
a contact is automatically created.
When someone places an order,
a contact is automatically created.
Rather than looking like an average art gallery with a basic portfolio website,
You’re going to look like a big-time, professional art company with a large budget and a lot going on.
Create & Edit Pages Anytime, Change Colors, Fonts, Etc. Use your own domain name (www.yoursite.com).
In 1-2 minutes, you can connect a custom domain (i.e. www.yoursite.com) to your website. This is not some hack; Our setup is 100% legit.
Create & edit pages anytime. Create animated drop-down navigation and slideshows. Edit fonts, colors, styles & more.
We use minimalist design techniques that are specifically intended for art and photography, so that the images are the focal point.
Sales are lost every day due to device incompatibility. With our responsive designs, your website is compatible with every device and you'll never lose a sale again.
No right-clicking. All images have a watermark, which you can customize (or turn off, if you prefer). We only display web optimized files - never the high resolution file.
Google and Bing love our websites, because we've designed them for SEO optimization. We provide great tools that will help you boost your rankings.
Add Your Own Fields, Create Your Own Questionnaire, Email Signup Forms, etc. You can create as many forms as you need, and display them on different web pages.
Track visitors, page views, referring websites. See where visitors are coming from, and their locations. See your top pages, and worst performing pages.
Customer can share your content via Facebook, Twitter, Pinterest & Google+, or by Email. You can send out mass emails promoting your latest editions.